fly to high

NHK is launching its Save the Future campaign to raise awareness for global warming. For three days, June 6 to 8, there will be different types of programming on the channel all relating to the issue.

The site has the complete lineup – there’s thirteen different shows ranging from news to documentaries to mini-dramas to music shows. alan’s next single, “Natsukashi Mirai ~longing future~” is the theme song to the campaign.

As for celebrities, the music-related show scheduled for the 8th is scheduled to have Otsuka Ai, ayaka, alan, Angela Aki, the Gospellers, Hitoto Yo, Sakamoto Ryuichi, Yanawaraba, amongst others. Perfume and Yama Arashi are participating in a Shibuya live broadcast earlier the same day. Other names familiar to English fans are also participating in various shows in the campaign, like Becky, AKB48, Minami, and Harisen.

NHK has set up a youtube channel with videos of participating celebrities giving short messages. Props to Japan for making such a conscious effort to get the public concerned about environmental issues.